The global reach of online platforms and services as well as the globally synchro-nized flows of audiovisual content might suggest that the global media market is nowfully integrated. This book argues contrariwise that the global digital market is farfrom united and that national borders, center-periphery hierarchies and differences inscale still matter, and perhaps they matter even more than in the analog broadcast era.Indeed, if we live in the era of “post-globalization” (Flew2018), its defining featuresinclude consumers’ continuing gravitation toward local content as well as nationalgovernments’ continuing primacy in the supranational regulation of multinationalmedia corporations and the Internet in general (Michalis2016). To formulate thecentral claim of the book more radically: as material processes, the digitalizationand globalization of audiovisual distribution actually take place through the work ofnegotiating borders, peripheral positions, differences in scale, cultural distances andall the “friction” that comes with them (Tsing2005).