undance and connectivity are one way of looking at digital phenomena. Umberto Eco in his book The Infinity of Lists poses a challenge from the other side, by asking questions of meaning and hierarchy. As Eco points out, on the one hand, the elements are connected and information is wealthy and omnipotent but, on the other hand, information loses its meaning, and its hierarchies are unsettled in a virtual vertigo. Although his tone is rather pes-simistic, he refers to an important conceptual space which is left empty by the collapsing of the notions of truth and error, virtuality and reality.28 Claude Shannon’s technical articulation operational-ises this conceptual vacuum and plays with the ideas pointed out by Eco, namely that information and meaning are not in a direct relationship. In articulating Mathematical Theory of Communica-tion, where he presented a solution to a sophisticated engineer-ing problem of transmitting a message from point Ato point B, Shannon addressed a message as a purely quantitative phenome-non, unrelated to qualitative, semantic concerns. It is considered to be one of the founding works of contemporary information theory.