In the last four decades, Indonesia’s economy has grown by leaps and bounds. The most notable change in Indonesia’s economy has been the expansion of sectors such as manufacturing, banking and tourism sectors, which has led the World Bank to classify the country as a Newly Industrializing Economy (NIE) (Lee, Simon, 2001). In fact, the surge in the manufacturing sector provided for the major source of export revenues and the key engine of growth after the end of the oil boom era in 1982, which in turn generated employment and reduced poverty. Moreover, high GDP growth rates as a result of macro policies stimulated the growth of rural small and medium enterprises. In terms of social indicators, Indonesia has also shown marked progress in reaching many development goals. Profits have been channeled into education and health services so much so that the country could boast of universal primary or basic education with nearly 97 percent school enrolment rates, as recorded in 2009.2 The total adult literacy rate now stands at 92.8 percent.