In Japan, consumers purchase sweet and tasty strawberries all the year round. Berries are eaten both fresh and as processed products. Strawberry cakes and many other types of sweets are popular among young ladies and children. In the Philippines, strawberry jam and wines are marketed. But we can create additional demand for berries by producing sweets using them. Presently in the Philippines, only winter-type strawberries are planted. We can
create new all season varieties which fit growing conditions in Benguet and let the farmers grow berries all the year round.