Seafood is one of this country’s most popular products, contributing £5.4 billion to the retail and foodservice sector in the UK. Over 70% of the seafood we consume in the UK is sourced from overseas. For example, 95% of the cod we eat comes from outside the North Sea. We have produced this seafood guide to help you – chefs, caterers and retailers – promote and understand the wonderful array of fish and shellfish available to you. We hope that you find it useful and that it inspires you to include more mouthwatering fish and shellfish dishes on your menus and shelves.