Once we embark on a life of ministry, it is only natural to ask, “How am I doing? And how will I know?” One answer for ministers today is success. Many say that if your church is growing in conversions, members, and giving, your ministry is effective. This view of the ministry is on the rise because the expressive individualism of modern culture has deeply eroded loyalty to institutions and communities. Individuals are now “spiritual consumers” who will go to a church only if (and as long as) its worship and public speaking are immediately riveting and attractive. Therefore, ministers who can create powerful religious experiences and draw large numbers of people on the power of their personal appeal are rewarded with large, growing churches. That is one way to evaluate a ministry.