This book is about purpose or rather the achievement of purpose, whichis the realization of the highest form of aspiration of any organization orindividual.It is the argument of this bookthat the real battle our globalized worldis facing today is not between liberalism and protectionism, or betweenChina and the United States, or between globalization and nationalism,but rather between a sense of purpose and no purpose—between fulfil-ment and no fulfilment.It is the argument of this bookthat the new rifts tearing apart the fabricof our society and planet—thriving cities versus rural areas, skilled eliteversus the less educated, wealthy owners offinancial assets versus theworking class—are all rooted in an economic model (namely the ChicagoSchool of Business) that was misconceived in its conception and hasbecome more so over time. The nature of scarcity has changed radicallyfromfinancial to other forms of capital while our economic models havenot—making Chicago’s profit maximization approach progressively lessefficient and effective and more destructive of value creation.It is the argument of this bookthat today’s main actors of globalizationare no longer nation states but a growing body of multinational corpor-ations and large international non-governmental organizations (NGOs).These have gained power and influence over time and now have themeans—if they so choose—to reshape the global agenda, but they lack political legitimacy. However, their power and influence give multi-national corporations (MNCs) a particular duty as well as opportunityto lead a transformation of business into a profitable force for good, thatcan partner with government to realign the regulatory environment forthe new global context within which they operate.