Introduction; Yasue Kuwahara PART I: PRODUCTION 1. Hallyu as a Government Construct: The Korean Wave in the Context of Economic and Social Development; John Walsh 2. Transformations of Korean Media Industries by the Korean Wave: The Perspective of Glocalization; Hyejung Ju 3. The Politics of the Dancing Body: Racialized and Gendered Femininity in Korean Pop; Chuyun Oh PART II: GLOCALIZATION 4. My Sassy Girl Goes Around the World; Jennifer Jung-Kim 5. 'Gangnam Style' as Format: When a Localized Korean Song Meets a Global Audience; Claire Seungeun Lee and Yasue Kuwahara 6. That's My Man!: Overlapping Masculinities in Korean Popular Music; Crystal S. Anderson 7. The S(e)oul of Hip-Hop: Locating Space and Identity in Korean Rap; Myoung-Sun Song 8. A Cultural Imperialistic Homecoming: The Korean Wave Reaches the United States; Sherri L. Ter Molen PART III: CONSUMPTION 9. Winter Sonata and Yonsama, Ideal Love and Masculinity: Nostalgic Desire and Colonial Memory; Young Eun Chae 10. Hanryu: Korean Popular Culture in Japan; Yasue Kuwahara