Conflict is increaslingly common in contemporary fish and wildlife management. The source of conflict is typically not a matter of biology; rather, it involes a clash of goals among stakeholders. To many in the widllife profession, conflict among stakeholders appears to be intensifying over time. The purpose of this project was to asses the social context of wildlife management in the US in an attempt to understand this conflict. It is the first ever study that describes how US residents across all states, and within each state separately, think about wildlife. The project proves insight into the mix of values that publics have toward wildlife, how this mix of values contributes to conflict over policy issues, and how changing societal conditions are affecting wildlife management across the country.