In 1948 an animated public information film called Your Very Good Health explained the benefits of Britain’s soon-to-be-introduced National Health Service (NHS).1 It portrayed two different categories of hospital patient. The central character, Charley, says he is ‘on the panel’ as he cycles through an optimistic impression of a new town.2The narrator asks him to imagine that he fell off …
Questions of responsibility arise at all levels of health care. Most prominent has been the issue of patient responsibility. Some health conditions that risk death or serious harm are partly the result of lifestyle behaviours such as smoking, lack of exercise, or extreme sports. Are patients with such conditions responsible for them? If so, might healthcare providers, be they state-run systems …
Emptiness is a challenging concept: slippery in definition and elastic in meaning. It implies a total lack of content: people, buildings, objects or markings on a map. In the abstract, emptiness equals nothingness, a perfect void. Yet when one thinks of places on the globe that one might associate with being empty – the Gobi or Sahara deserts, t…
The essential universe, from our most celebrated and beloved astrophysicist. What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson. But today, few of us have time to contemplate the cosmos. So Tys…
Copywriting is critical for success online in the current digital age. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into…
Upon waking each morning, you begin thinking—contemplating the tasks that you must complete that day. In what order should you run your errands? Should you go to the bank, the cleaners, or the grocery store first? Can you get these things done before you head to class or will they need to wait until school is done? These thoughts are one example of cognition at work. Exceptionally complex, co…