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E-book Preferred Fiber & Materials : Market Report 2020
Key drivers are the existence of several wellestablished preferred cotton programs and that cotton as a large volume material has been on the industry’s sustainability radar for many years. The market share of preferred virgin cotton increased from five percent of the total cotton production in 2012/13 to 25 percent in 2018/19. This growth equals an increase in global production volume of preferred cotton from 1.4 million mt in 2012/13 to 6.4 million mt in 2018/19.
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