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E-book Attaining the 2030 Sustainable Development Goal of Gender Equality
The 2030 Agenda for Sustainable Development, adopted by all member states ofthe United Nations in 2015, is a shared blueprint for people and the planet,intending to achieve peace and prosperity for all. The Sustainable DevelopmentGoals (SDGs) is a call to action, to develop innovative solutions to some of theworld’s most complex, societal, and environmental challenges. Businesses play acrucial role in forging this path, and since family businesses account for more thantwo-thirds of businesses worldwide and contribute to 70–90% of the world’s grossdomestic product (GDP), we believe it is important to showcase the role they playin facilitating the achievement of these SDGs.The 2030 Agenda for Sustainable Development is a call to action for allcountries to address‘the global challenges of poverty, inequality, climate change,environmental degradation, peace and justice’. These challenges are identified by17 SDGs as depicted inFig. 1and within the SDGs are a total of 169 targets.These 17 SDGs acknowledge that ending poverty and other global challengesneed strategies that improve health and education, reduce inequality, and spureconomic growth–all while tackling climate change and working to preserve ouroceans and forests (United Nations, 2021).This book makes an important contribution to research on family businessesby highlighting how businesses can make valuable contributions towards sus-tainable development and in particular SDG#5 Gender Equality. There areseveral streams of research emerging in the literature on family business andsustainability that are relevant to this book.Ferreira et al. (2021)identify fourstreams of research in family business and sustainability: family business capital, family business strategy, family business social responsibility, and family businesssuccession. The case study approach of this book provides insights into howSDGs can be used to advance the family business’s sustainability strategy andsocial responsibility concerning Gender Equality. How a family’strans-generational sustainability intentions positively influence the strategy of thebusiness and the family’s concern for its reputation has been identified as a driverof sustainability in family businesses. Additionally, family businesses routinelycombine innovation and tradition to achieve and maintain a sustainablecompetitive advantage.The COVID-19 pandemic had the effect of demonstrating that family busi-nesses are more resilient and operate more sustainably than standard businesses(such as the shareholder approach). The reason for this lies in family businessesgenerally taking a long-term perspective on stakeholder relationships and the realneed for long-term continuity planning to sustain the people within their busi-nesses. The people in their business are most likely to be family members–womenbeing an important part of the leadership of many family businesses. However,like all businesses, the COVID-19 pandemic placedfinancial pressures on familybusinesses. One needs to ask the question:How then can family businesses extendtheir capacity to operate more sustainably and with more social impact during timesof business stress?Well, family businesses can offer unique insights into howsustainability and social impact can be part of the regenerative response to theimpacts of the COVID-19 pandemic and the regenerative response to sustain-ability challenges. The idea for the book came from two observations. The first observation was that family businesses that had sustainability at their core wereperforming well despite the impacts of the pandemic.
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