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E-book Market Intelligence Report : Raspberries
High value agricultural products present economic opportunities for competitive producers, both in international and local markets. In the South African context, policies such as the National Development Plan, the Agricultural Policy Action Plan and the New Growth Path guides the sector towards export-focussed, labour intensive farming to bolster economic crop and to reach set targets for job creation in the sector. Numerous government-led initiatives have enabled farmers to successfully produce high-value export crops, such as berry varieties. These include but are not limited to the discontinuation of agricultural marketing boards, the dismantling of state support to farmers, phasing out certain import and export controls combined with the introduction of import tariffs (Western Cape Government, 2018). The Western Cape Department of Agriculture (WCDOA) has identified the potential of berry production for job creation and economic growth, with attention and funds directed towards alternative crop research; albeit with much investment directed to blueberries, there is scope to boost support smaller industries such as raspberries.
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