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E-book Social Theory after the Internet : Media, Technology and Globalization
Digital media have been responsible for some of the most wide-ranging changes in society over the past quarter-century. At the same time, there is little agreement in the social sciences about how these changes should be understood. One reason is increasing disciplinary specialization. For example, media and communication studies concentrates on specific areas such as the news or influencers on social media – without a broader analysis of what people do online. Other disciplines such as sociology have, with few exceptions, left the study of new media to the discipline of media and communications. Or again, political science has tended to concentrate on specific questions, such as the role of media in elec-tion campaigns or for social movements. The sociology of science and technology, meanwhile, has adopted a stance whereby generalizations across particular contexts of uses of technology are deemed impossible. The same applies to anthropology. And there is a further problem that cuts across disciplines: that theories which were suited to mass media and interpersonal communication are no longer suited to digital media –since new media often have elements of both.
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