There are many reasons why I liked Mary so much, as a person, a writer and a philosopher. I liked her for her wit, her warmth, her level- headedness and her moral clarity; her ability to steer clear of all unnecessary technicalities and cut straight to the chase, focusing on the big picture rather than getting mired in the details of any particu…
This book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedi…