Text

E-book Culture Management : Strategy and marketing aspects

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Penilaian

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Any business entity which wishes to maintain and strengthen its position in the market must adapt to changing market conditions and the requirements and needs of its customers. This applies to all sectors of the economy, including business entities in the cultural sector, such as cultural institutions. For over twenty years, we have been able to observe dynamic developments in this sector, which have thus brought about a change in its business structure. This change is mainly reflected in the increase in the number of private institutions and companies in culture-related industries, which in turn has led to ever more pronounced competition in the sector. As a result, managers have been forced to become interested in strategic and marketing management. It has turned out, however, that a lack of basic theoretical knowledge and practical experience has seriously encumbered the efficient preparation and implementation of activities in this area.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

301 WRO c

Penerbit

Berlin : Logos Verlag., 2017

Deskripsi Fisik

196 hlm

Bahasa

English

ISBN/ISSN

9783832543785

Klasifikasi

301

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Sociology and Anthropology, Society

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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