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E-book The Language of Jokes in the Digital Age : Viral Humour
At this moment in time, many people inhabit two worlds. One is the world as we know it, the “real” world that we inhabit and that physically surrounds us. The world that we can touch and feel. The other is a more distant world in the material sense, namely the world online with which we engage via technology. While these two worlds are very separate, there is also a huge amount of overlap between them. With each day that passes, we are able to carry out more and more everyday functions that were once restricted to the real world, online. Many of these functions are commercial in nature like shopping, calling a cab or ordering a meal, but others belong to the sphere of interaction in which, among other things, we can convey our feelings, attitudes and emotions. Undeniably, the virtual world overseen by the internet is, at least for the present, limited to sight and sound – the world online is, in effect, one that is language driven and mediated by an alpha-numeric keyboard. In other words, if in reality immediate interaction involves speech and hearing, online it principally revolves around writing and reading. So, while we straddle both domains doing some things in one sphere and others in another, or doing some of both in either, communicating with other individuals is a constant feature of one and the other. And it would seem, at least intuitively, that a substantial amount of this communication and more generally of content online is humorous in its intent.
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