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E-book Writing and Publishing Scientific Papers : A Primer for the Non-English Speaker
It is very common that we, when in the role of initiator, use the coding system differently when we face different receivers. For example, when we talk about our scientific work, we instinctively use different words (modify the code), depending on whether we are speaking with our peers, friends, family, or our children. Why? Because we are aware of their differences in levels of expertise in the subject, in vocabulary, in attitude. In other words, we modulate our message, our use of coding, to try to meet the expectations and level of skill of our communication partners. We try to make the decoding easier for them. So, effective communication requires successful coding as well as decoding. These processes are done by different people, who are often not in personal contact, thus the two processes are typically conducted separately. The receiver is often on her own, to interpret (decode) the message successfully.
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