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E-book Destination Perth : Developing Perth's Visitor Economy
The city is in the midst of a significant physical, social and cultural transformation and the strong State economy has created unparalleled city based investment opportunities for private and government sectors with transport, infrastructure, hotel, office and residential developments underway. Perth is experiencing a step change not seen in more than 40 years, brought on in response to a growing population and increased demand for services. For the tourism sector, this brings with it new opportunities to evolve Perth as a visitor destination and to unify the industry under common goals and partnerships. In parallel with economic growth and city development, the State Government through Tourism WA has set a stretch goal to double the value of tourism expenditure in Western Australia - from $6 billion in 2010 to $12 billion by 2020. This is a ‘direct spend’ target in relation to visitors to the State.
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