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E-book Energize the Base of the Pyramid
ccording to the statistics provided by Confederation of Danish Industries, 4 bil-lion people around the globe live on less than US$ 2 per day. The low-income market constitutes the majority of the consumers in the countries from Sub-Sa-haran Africa and Asia, and covers parts of Latin America, Eastern Europe and the Caribbean region. Despite the fact that 2.86 billion or 83 % of the Asian pop-ulation lives under the poverty line, this fraction stays relatively low in respect to the proportion in Sub-Saharan Africa where 95 %, i.e. 486 million of the people, live in poverty [HAM2007]. Sub?Saharan Africa was the only region among all other developing regions that showed negative performance trend. This down-ward trend is indicated by the dramatically increasing number of poor people in the last three decades, from 205 million in 1981 to 414 million [WOR2010]. One of the ways to break people out of the poverty box is electrification, an es-sential phase of any modern civilization. Despite the large number of people without access to electricity, many see it as one of the basic human rights. For this reason, electrification of poor regions can be assumed as the first step towards poverty eradication. The proportion of poor people is concurrent with the lack of electricity access and in Africa this is remarkably high. More than 600 million people, most of whom live in Sub-Saharan regions have no access to electricity. All this information shows that Sub-Saharan Africa is the region that deserves the most attention. That is the reason why the main objective of this paper, is to sustainably provide electricity to the region. It is, however, unrealistic to cover the entire region of Sub-Saharan Africa in the scope of a single study. Therefore, a preliminary research was conducted in order to narrow down the selection to one country. All 48 Sub?Saharan African coun-tries were analyzed. A table of relevant information i.e. population size, percent-age of population with and without access to electricity and market size was cre-ated. The first elimination criterion was market size that represents the absolute number of inhabitants in the country who do not have access to electricity. Sub-sequently, four countries with the biggest market sizes i.e. Tanzania, Nigeria, Ethiopia and Democratic Republic of Congo were selected for a more profound analysis. Table 1 provides a detailed overview on countries’ parameters.
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