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E-book Vidding : A History
n 2005, YouTube went live as a quick and easy (and apparently free to use) way of sharing video on the Internet, with other video hosting and streaming services like Imeem, Vimeo, and Blip soon to follow. The rise of online distribution kicked off an interest in DIY video and “user-generated content,” itself a phrase that went mainstream in 2005,1though most people didn’t, and still don’t, realize that many of these so-called YouTube videos were not made for YouTube at all.In 2005, the Vividcon convention, held annually in Chicago since 2002, celebrated the thirtieth anniversary of vidding, or the making of fan music videos, a grassroots art form in which clips from television shows and movies are set to music as a way of interpreting and reimagin-ing the visual source material. The two cakes wheeled out at the anniver-sary bash testified to the breadth of vidding’s thirty-year history, at least technologically: one cake was frosted to resemble a VHS cassette, and the other was shaped like a compact disc. (See Image A. https://doi.org/10.3998/mpub.10069132.cmp.172) These were the two ways that vids had historically been distributed, though some vidders had begun to offer their vids for download on password-protected sites. (Few were using the nascent streaming services.) All the convention-goers had come to Chicago expressly to see vids (one track of the convention was dedicated to watching vid shows in a theatre-style setting, in a dark room with images projected on a large screen) and to discuss the art and craft of vidding with other vidders (another track featured discussion panels, which were thematic, theoretical, or technical). Some vidders came to show new work; at the time, the Vividcon Premieres show was the Cannes Film Festival of the vidding world, complete with a full-scale review of premiering vids the morning after the show. But the convention, orga-nized by vidders, didn’t advertise itself to anyone outside of vidding fan-dom. Even its name, Vividcon, gave no clue as to what the convention was about,2 with the word “vid” only subtly embedded for those in the know. All this to say that in 2005, vidding was a fully developed visual art, albeit one that was highly subcultural and hidden, with its own history and canon, and with a sophisticated artistic and critical language.
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