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E-book Small Cities with Big Dreams : Creative Placemaking and Branding Strategies

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Penilaian

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Cities have been profoundly affected by the challenges of economic restructuring and positioning in a globalizing world. They have strug-gled to reshape themselves physically to create new opportunities, or to rebrand themselves to create distinction and attract attention. Their strategies often draw on a limited range of “models”, taken from large industrial cities undergoing economic restructuring, such as the Balti-more waterfront development or the “Guggenheim effect” in Bilbao.What about smaller cities that may lack the tangible resources and expertise to undertake such grandiose schemes? How can small cit-ies put themselves on the global map? They don’t have the muscle and influence of their larger neighbours, although they struggle with the same challenges. We argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger cities.We use the Dutch city of ‘s-Hertogenbosch in the Netherlands to illustrate how small places can grab attention and achieve growth, prosperity and social and cultural gains. This provincial city of 150,000 people put itself on the world stage with a programme of events themed on the life and works of medieval painter Hieronymus Bosch (or Jheronimus Bosch in Dutch), who was born, worked, and died in the city. For decades the city did nothing with his legacy, even though his paintings were made there. All the paintings left long ago, leaving the city with no physical Bosch legacy, and no apparent basis for building a link with him.Eventually the 500th anniversary of Bosch’s death provided the catalyst to use this medieval genius as a brand for the city. The lack of artworks by Bosch required the city to adopt the same kind of creative spirit that his paintings embody. By developing the international Bosch Research and Conservation Project, ‘s-Hertogenbosch placed itself at the hub of an international network of cities housing his surviving works, spread across Europe and North America. The buzz created around the homecoming exhibition of Bosch artworks generated headlines around the world and a scramble for tickets that saw the museum remaining open for 124 hours in the final week. A staggering 422,000 visitors came, grabbing tenth place in the Art Newspaper’s exhibition rankings, alongside cities like Paris, London, and New York. The UK newspaper The Guardian said that the city had “achieved the impossible” by staging “one of the most important exhibitions of our century”.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

711.4 RIC s

Penerbit

New York : Taylor & Francis., 2019

Deskripsi Fisik

269 hlm

Bahasa

English

ISBN/ISSN

9781351201193

Klasifikasi

711.4

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

City Planning

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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