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E-book Hybrid Museum Experiences : Theory and Design

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Penilaian

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The design aim for hybrid museum experiences, of integrating digital technology closely with the museum space and the museum visit, means that hybrid museum visits need to strike other diff icult balances – they need to be hybrid in more than one respect. In particular, hybrid museum experiences need to take into account how museum visits are performed. Museum technology falls on a scale between presenting content to single us-ers – such as the ubiquitous audio/multimedia guide applications – towards broadcasting (or ‘sharing’) museum content to broad audiences through social media, serving the museum’s purposes of marketing. However, both of these extremes are problematic: On the one hand, museum visits are usually social activities where visitors are interested in doing something together, which means that experiences that can only be used by single visitors will fail to accommodate the visitors’ needs and interests. On the other hand, sharing content through social media may reach a broad audience, but also risks becoming incorporated into social media logics leading to mostly shallow interactions such as ‘likes’ and brief comments. There is great potential for creating hybrid museum experiences that explore the space in between these extremes, taking into account how museum visits are interpersonal, shared with close friends or in groups where the museum visit serves a function of strengthening social ties. Hybrid museum experiences should be designed to be shared – not with a large audience on social media, but rather with one or a few people that are ‘special’: Family, friends and loved ones. This is another way in which these experiences are hybrid: They are social, while still highly personal. In Your Stories the interpersonal dimension is explored through the personal objects and stories which have been donated by people who themselves are visitors of the museum, and which now can be shared with other visitors. As we will further elaborate in Chapter 5, the curator’s aim was also to create a more intimate connection with the historical artefacts on display, through their association with the more current, and sometimes mundane, stories told by donors.Finally, hybrid experiences need to strike a balance in integrating both the museum and the visitor perspectives. Hybrid museum experiences are designed to foreground visitor perspectives, they open up for active exploration of museums and they will very often integrate contributions from visitors (such as in the Your Stories example). However, they need to do so without losing track of the importance of curatorship and the way museums create meaning. Thus, they become hybrid in the sense that they explore the design space between two concepts often applied to digital media: Participation and curation. In Your Stories, we see this balance in how the call for objects and stories was open to any and all visitors, while the election of what objects to include in the exhibition and which exhibits to associate them with, was a deliberative process in the hands of the curators.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

069 WAE h

Penerbit

Amsterdam : Amsterdam University Press., 2022

Deskripsi Fisik

232 hlm

Bahasa

English

ISBN/ISSN

9789048552849

Klasifikasi

069

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Museology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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