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E-book Management by Missions : Connecting People to Strategy through Purpose

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Penilaian

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After 50 years of debate on this crucial question, the evidence is increas-ingly strong in favor of “yes.” In the well-known study “Corporate Purpose and Financial Performance,”1 Gartenberg, Prat and Serafeim demonstrate, with a large data sample from more than 900 companies and half a million employees, that companies can achieve better results if they incorporate practices that foster people’s sense of purpose. This result seems to be valid for very different types of industries and for a wide vari-ety of companies—from manufacturing companies to service organiza-tions—and for various business strategies within the cost-differentiation spectrum.It is not the only study to demonstrate this. In recent decades, Gallup studies show that when companies engage their employees and custom-ers, they experience a 240% boost in performance compared to compa-nies where neither their employees nor their customers are engaged.2Similar conclusions in Julian Birkinshaw’s studies show the reinforce-ment between purpose and profit in long-lasting companies, such as HCL Technologies, IKEA, LEGO Group, Novo Nordisk, Roche, Tata Group, Whole Foods Market and W.L. Gore & Associates.3 This evi-dence leads us to conclude that a company’s performance and long-term survival both depend, to a large extent, on the type and depth of its mem-bers’ commitment. This idea is not new, but never before has it been such a differentiator. In the digital age, it is vital to have committed talent to successfully compete in an environment characterized by uncertainty, hyper-competitiveness and constant change. In addition, this talent is increasingly liquid: it is not tied to a geography, nor to a job for life. Talent appears and disappears at the blink of an eye, causing a real battle for recruiting and retaining the cream of the crop.Thus, the impact of managerial decisions on employee engagement is in the spotlight like never before. HR departments are embracing the marketing mindset and metrics to evaluate company reputation (a.k.a. employer branding) and employee experience. Companies as diverse as Unilever and IBM are putting all their knowledge of artificial intelligence and digital technology at the service of employees. They realize their own continuity depends on it.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 CAR m

Penerbit

Spain : Springer Nature., 2022

Deskripsi Fisik

170 hlm

Bahasa

English

ISBN/ISSN

9783030837808

Klasifikasi

650

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Business

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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