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E-book Emotional Drivers of Innovation : Exploring the Moral Economy of Prototypes

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Penilaian

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In the ethnographical examination of entrepreneurial-creative places such asmakerspaces, incubators, or living labs, I frequently encountered assertions andexplanatory patterns imbued with emotion. Interestingly, these narratives oftenseem to evade a conscious acknowledgement of their emotional nature. Instead,participants describe experiences asmagical moments, visions of a brighter future,aflourishing corporate culture, orserendipitous discoveries. When explicitly asked aboutthe emotionality of the innovation process during my research, respondents dis-played hesitation, sometimes coupled with expressions of wonder, and asked whatI meant or what emotions I was talking about. Perhaps the most frequently posedquestion in the context of my research was: ‘What kind of emotions do you mean?’to which I was expected to pinpoint specific emotions like ‘fear’, ‘happiness’, or‘sadness’ to elucidate my research question. At this point, wonder usually arose onboth sides. I intended to investigate emotions without constraining them withinpredetermined categories. However, some participants found this approach tooabstract, prompting a desire for a more concrete framework. Consequently, Ipromptly and significantly adjusted my approach.This anecdote holds particular relevance to the broader research context, espe-cially when investigating the role of emotions as an ‘impact factor’. To unravel theinfluenceofemotionsoninnovationprocessesortheshapingofprototypes,delvinginto the (sometimes) imperceptible in the materialisation process becomes imper-ative. Providing a predefined frame of reference would not align with the researchquestion,asitmightinadvertentlyimposelimitations.Theselimitationscouldhin-der participants from discussing what may be retrospectively recognised as emo-tional aspects, steering conversations towards what fits within the predeterminedframe.Furthermore, this discovery underscores the intricacies inherent in exploringemotions, shedding light on a broader challenge. Despite the potential for collec-tivecharacter,emotionsarefrequentlysubjectivelyexperienced,renderingtheirsci-entific assessment complex.Anything rooted in subjective experience or inherentlyresistant to objectivity has historically faced discrediting and dismissal as non-sci-entific. The objectification of science, entrenched in the process of rationalisation with a longstanding tradition(e.g.Daston & Galison,2007; De Sousa,1987),furthercomplicates the evaluation of emotions. Consequently, even within an innovationprocess, inherently a knowledge generation endeavour, participants in innovation-making may not openly accord significant importance to emotionality, particularlywhen adhering to presumed linear developmental trajectories.Hence, scrutinising emotions in a knowledge production process like innova-tion often encounters scepticism, lacking serious consideration. This scepticism isparticularly pronounced in the realm of innovation research, typically approachedquantitatively by economists or through models rather than qualitatively. Despitethis, there is a noticeable paradox: market participants frequently and consciouslyinfuse the concept of innovation with emotion in its external portrayal. This dis-juncture is striking.On the one hand,those engaged in knowledge generation maynot consciously acknowledge emotions or only do so after persistent efforts.On theotherhand,theydeliberatelyleverageandmanipulateemotionsinthemarketingofnascent products.From these ambivalent observations,my research question takesshape:To what extent do the emotions of participating actors matter in the materialisationof an idea, and how can these emotions constitute a prototype’s ‘moral economy’1, providing insights into the society in which it emerges?

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

128.37 SOR e

Penerbit

Germany : transcript Verlag., 2024

Deskripsi Fisik

207 hlm

Bahasa

English

ISBN/ISSN

9783839471470

Klasifikasi

128.37

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Emotion

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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