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E-book Programming Creativity : Semantics and Organisation of Creativity Within IT Enterprises

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Penilaian

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In May 1991, ecologists in New York’s Hudson River discovered a peculiar al-teration in the river’s habitat. A new species of shellfish appeared that orig-inally only occurred in the Asian part of Russia but expanded globally sincethe 19th century: the zebra mussel. This invasive species quickly spread alongthe Hudson’s stream,displacing native species to a point where some of themwere on the verge of extinction. With the zebra mussel as the predominantspecies, the number of individual native life forms was temporarily reducedto only 1% of their pre-invasion population.1The former diverse ecosystemgradually evolved into a so-called monotypic habitat, meaning a place wherean invasive species supersedes or hinders the growth of other species, in par-ticular native ones.2From the surface of the water, this process goes unno-ticed. It is silent and quiet, but rapid and steady.In the context of Saussure’ s distinction between a signified and a sig-nifier,3the habitat – whether diverse or monotypic – represents a signifier here, capable of inheriting a variety of different species that echo, in conse-quence and again according to Saussure, different meanings of thesignified.Remaining in this metaphorical image for another while, creativity resem-bles the Hudson. Just as the river originally harboured manyspecies, so didcreativity harbour manyspecies of meaning, which, through its lexical uncer-tainty and definitory imprecision saw a multitude of meanings expressed initself. And just as the diversity of living creatures and plants in the Hudsonwere now displaced by the invasive zebra mussel, a discursive narrative ap-propriated the shell of creativity, hence creativity as a sign, transforming italmost into amonotypic signthrough its predominance of meaning. What isimplied here as the predominant species is the narrative of creativity by largetech companies.4This in itself is by no means novel or even unique, though, for eachdiscourse knows the interpretive sovereignty of a dominant participant toa greater or lesser extent. Unlike other discourses, however, the discourseon creativity is of rather unprecedented supremacy. Because the concept ofcreativity’s career is breath-taking to begin with. The notion has long ceasedto be a hype but become an imperative matter of course and a social norm.5The same goes for IT: hardly any area of everyday life, work or other socialreality is not either directly affected by IT or at least by the technologies itdevelops. The boundaries between the digital and the analogue are graduallyblurring and dissolving.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

005.1 ZIP p

Penerbit

Germany : transcript Verlag., 2022

Deskripsi Fisik

201 hlm

Bahasa

English

ISBN/ISSN

9783839463161

Klasifikasi

005.1

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

Programming

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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