It's Not How Good You Are... is a concise guide to making the most of yourself - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. After decades at the top of one of the world's most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it's often better to be wrong than to be r…
PAUL ARDEN,penulis buku bestseller internasional It's Not How Good You Are,It's How Good You Want To Be,adalah mantan executive creative director di Saatchi dan seorang legenda dalam dunia periklanan Inggris.Ia sekarang mempunyai sebuah galeri foto.