Marketing involves more than just activities performed by a group of people in a defined area or department. In the often quoted words of David Packard, cofounder of Hewlett-Packard, “Marketing is too important to be left only to the marketing department.” Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It…
“Most things in the history of Greece have become a subject of dispute” is how Pausanias, the second-century a.d. author of a famous guide to sites throughout Greece, summed up the challenge and the fascination of thinking about the significance of ancient Greek history (Guide to Greece 4.2.3). The subject was disputed then because Pausanias, a Greek, lived and wrote under the Roman Empire,…
Versace posed and provoked the basic issues of fashion's role. Versace tantalized us with vulgarity. In this, he adapted a strategy from the fine arts in the twentieth century, including elements of the banal and coarse in his sensibility. The collage, smarmy joke, offensive imagery, and ready-made object pertinent in the juggernaut of modern art are evidence of an attempt to be vulgar. Versace…
I will here give a brief sketch of the progress of opinion on the Origin of Species. Until recently the great majority of naturalists believed that species were immutable productions, and had been separately created. This view has been ably maintained by many authors. Some few naturalists, on the other hand, have believed that species undergo modification, and that the existing forms of life ar…
Concepts of ‘balance’ have been central to modern politics, medicine and society. Yet, while many health, environmental and social challenges are discussed globally in terms of imbalances in biological, social and ecological systems, strategies for addressing modern excesses and deficiencies have focused almost exclusively on the agency of the individual. Balancing the Self explores the div…
The planning and operation of airports must, if they are to be successful, take into account the interactions among these three major components or system actors. For the system to operate well, each of the actors must reach some form of equilibrium with the other two. Failure to do so will result in suboptimal conditions, exemplified by a number of undesirable phenomena that are indicators of …
People may be visually oriented, but unconsciously we turn to other senses to simplify and de-stress our complicated existence. Fragrance is mysterious, ethereal and elusive. Yet it is rooted solidly in the physical world and can therefore be examined scientifically. The chemistry behind fragrance is complex and fascinating. How do you build fragrance molecules to withstand heat and water and t…
Voices in Psychosis: Interdisciplinary Perspectives deepens and extends the understanding of hearing voices in psychosis in a striking way. For the first time, this collection brings multiple disciplinary, clinical and experiential perspectives to bear on an original and extraordinarily rich body of testimony: transcripts of forty in-depth phenomenological interviews conducted with people who h…
At the waning of this century, we take the occasion of the fiftieth anniversary of Christian Dior's New Look to review the magnificent work he created in a little more than one decade at the century's heart. Few occasions in fashion history are as precise, and few are as worthy of consideration and celebration. It is difficult to analyze Dior today: the intervening four decades have irrevocabl…
The genocide of the Jews in Europe, known as the Holocaust, is a terrifying example of how mass violence can be used to exterminate an entire population. That, in effect, was the objective of the Holocaust: the mass murder of the Jews of Europe and the destruction of the Jewish people as a whole. The Holocaust provided the background to the Genocide Convention that was adopted by the member sta…