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E-book The Millenial Generation Research Review
Millennials are likely the most studied generation to date. According to U.S. Census Bureau statistics, there are plenty of them to study—80 million plus (the largest cohort size in history). There are data to find most of what you are looking for, as the data are varied and sometimes contradictory. In fact, Millennials are full of contradictions, which, of course, may explain the youth of any generation. Most consistent is that this generation is technically savvy, almost as if it has a digital sixth sense. A wired, connected world is all that Millennials have ever known. They are considered optimistic, with 41% satisfied with the way things that are going in the country, compared with 26% of those over 30.G1 Optimism abounds despite the many tragic events that have shaped this generation, such as 9/11, terrorist attacks, school shootings like Columbine, the 2004 Southeast Asian tsunami, and Hurricane Katrina. Political, economic, and organizational influences include the 2000 election, the impeachment of a president, the recession and the fall of Enron. As kids, they were tightly scheduled and many would say overindulged by helicopter parents. They were products of NCLB, reality TV, and an “iWorld,”
where Starbucks is usually just a short walk away.
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