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E-book A Cultural Approach to Populism
The election of Donald Trump as President of the United States at the end of 2016 generated even more surprise. The mere rise of Trump as a Republican candidate for president provoked great astonishment and few believed the business billionaire’s methods would lead him to most powerful office in the “free world”. However, Trump’s pop-ulist campaign appealed to voters in those blue-collar states where his rival Hillary Clinton should have been strong. Trump promised to “make America great again” by emphasising national industry and business, increasing both border and immigration control, invok-ing national security and reducing state spending on social security. Trump represented a complete opposite to two-time President Barack Obama, who had promoted equality and multiculturalism as well as environmental programmes.
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