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E-book Diversity and Otherness : Transcultural Insights into Norms, Practices, Negotiations
At the origin of the cooperation that eventually led to this book, there is the idea of emphasizing the gap between the ordinariness of diversity, as it occurs in everyday life, and the many ways of representing and addressing it as something exceptional, independently of whether those representations and practices carry with them posi-tive or negative connotations. On the one hand, it would be reasonable to consider diversity and otherness as constitutive characters, not only of any group, but also of any individual identity, since we all learn to see and think about ourselves by relying on other people’s opinions, speech, behaviour. Identity is a never-ending process of construction of, respectively, “the self ” and “the other”, and as such it is anything but a homogeneous or stable entity. Consequently, as it has been rightly argued (s., among others, Fuchs, 2007, p. 20), it is not diversity, but the belief in an alleged homo-geneity of cultures and cultural identities, that needs an explanation. On the other hand, diversity is made visible and addressed as extraordinary in many ways, ranging from political debates about the “limits of tolerance” to stereotyped forms of cultural hybridity in fashion or in the advertising business. Sometimes such representations (whether iconic, discursive, mediated, etc.) highlight the coolness, attractiveness, or even the efficiency of hybridity, such as, for example in the display of “exotic” beauty or innovative technologies. More often, especially if referring to societal develop-ments, they pose a challenge to social unity and stability. Independently of which position is taken in this regard, representations of diversity and otherness carry with them emotional connotations and easily arouse emotions of many sorts, giving rise to various conflicts, both in public debate and in private conversations.
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