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E-book Star Wars and the History of Transmedia Storytelling

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Penilaian

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Starting as a f ilm that almost single-handedly transformed the American f ilm industry, expanding into a merchandising and branding juggernaut, and resulting in one of the world’s most prof itable entertainment fran-chises, Star Wars has, over the past 40 years, redef ined the popular media landscape. Its multiple transformations make it not only a vivid case study of media-industrial history, but also constitute a unique, widely shared, and constantly evolving storyworld that has developed across every avail-able media platform. Without exaggerating the novelty or uniqueness of a franchise and storyworld that has been so consistently disparaged for its magpie sensibility, the sheer scale and cultural impact of Star Wars clearly sets it apart from its many precursors as well as from its multiple successors. In part, this is again a question of scale: the f irst f ilm’s blockbuster success in 1977 instantly launched an uncontrolled wave of merchandising and cross-media spin-offs that were incrementally developed into an elaborate storyworld with its own mythology, its own aesthetic, and its own fan culture.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

791 LOM s

Penerbit

Amsterdam : Amsterdam University Press., 2017

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9789048537433

Klasifikasi

791

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Public Performances

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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