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E-book Gear Acquisition Syndrome : Consumption of Instruments and Technology in Popular Music

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Penilaian

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Although not di-rectly related to GAS, it is worth mentioning that the German music instrument re-tailer Thomann (2019) hosts an annual summer camp as part of its ‘Gearhead Uni-versity’. YouTubers get the opportunity to review each piece of equipment in Thomann’s warehouse in a small village in southern Germany, document their ex-periences on video and share them online with fellow musicians. This marketing strategy celebrates music gear for its own sake and takes the opportunity to influence the large community of subscribers to these video channels in their purchasing deci-sions. Furthermore, numerous blogs, online articles (Kwisses 2015; Leonhardt 2015; Power & Parker 2015; Robair 2015) and even a video documentary (Diiorio 2016) are dedicated to GAS. Contrary to its omnipresence on the Internet, only a few print media discuss GAS. With Jay Wright’s (2006) GAS: Living with Guitar Acquisition Syndrome, there is only one book on this topic. Even though being of journalistic nature, the book nevertheless provides rich qualitative data from interviews with 200 guitarists from 23 countries aged between 18 and 68 years.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

780.2 HER g

Penerbit

London : University of Huddersfield Press., 2021

Deskripsi Fisik

285 hlm

Bahasa

English

ISBN/ISSN

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Klasifikasi

780.2

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Miscellany of Music

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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