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E-book Olympic Brand Guidelines
A series of graphic patterns inspired by geometry from the field of play. Courts, jumps, fields, tracks and lanes. Lines that guide and transform the lives of athletes around the globe. Each is divided into and filled with Olympic colours to create a playful and artful interpretation of the Olympic stage. A visual representation of all nations coming together at the Games?–?the world united on the field of play. In application, field of play graphics should be cropped to help decontextualise the specific fields, add flexibility to the system, and generate a dynamic range of simplified graphic elements.
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