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E-book YouTube and Music : Online Culture and Everyday Life

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Penilaian

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‘All right, so here we are in front of the elephants.’ This is the opening sentence of the first video ever uploaded to YouTube.1 What started in 2005 as an online platform for the upload of ‘homemade videos’ and the sharing of ‘ordinary people’s lives’ quickly became the nucleus of an intricate web of audiovisual interactions that reached through and beyond cyberspace. The year 2005 also saw the launch of Google Video, the eponymous search engine’s alternative free video hosting site that was quickly dwarfed by YouTube’s success. Only a year later, two of YouTube’s co-founders, Chad Hurley and Steve Chen, uploaded a thank youmessage for their community, stating: ‘We’ve been acquired by Google.’2 Once the competitor became the owner, YouTube’s corporate-controlled mediascape became one of the internet’s main platforms for interactive digital communities to connect, innovate and remediate through the sounding moving image. Since then, an unquantifiable amount of audiovisual content has been produced, shared, transformed, downloaded and consumed by billions of YouTube users worldwide, positioning the platform as a central hub for contemporary life. While YouTube is a recognized online space that provides new digital formats of content production and sharing, it also operates as a portal into the social, political and cultural spectrums of everyday life, creating new work logics and forms of labour (from DIY to self-made YouTubers), creative communities and social bubbles. Music and sound have played a vital role within this emergent and democratized space. From the outset, YouTube has been heavily indebted to music, with music videos consistently prominent among the most favourited category: Jean Burgess and Joshua Green note that, in 2017, ‘YouTube dominates online music streaming overall – making up 46% of all online music streaming time according to an industry report’.3 With record labels and artists frequently using the platform to premiere content, drop tasters and house their music videos, it has become a prime site for music marketing. But it has also become a place where lo-fi, user-driven content can be produced and shared; where new modes of musical creativity can be explored; and where communities can collect into grassroots affinity spaces. This book offers the first collection of explorations of the ways in which music has come to be a driver for much activity on YouTube: it explores how users have responded to its sonic and audiovisual content and how this response has led to new modes of audiovisual creativity and consumption.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

780.2 FRE y

Penerbit

New York : Bloomsbury Academic., 2023

Deskripsi Fisik

329 hlm

Bahasa

English

ISBN/ISSN

9781501387296

Klasifikasi

780.2

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

Miscellany of Music

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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