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E-book Pop City : Korean Popular Culture and the Selling of Place

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Penilaian

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Most Korean1 televi sion dramas end with a still screen image, designed to act as a cliff-hanger to each episode. The tension is left to linger for a while; then the credits start to run, accompanied by background music against the still screen frame, revealing the names of the drama series sponsors one by one. Since the mid-2000s, the names of Korean municipalities have started appearing in the first few credits, implying that they are the production’s big-gest sponsors. My inquiry into cities’ drama sponsorships began with a very brief discovery of one small city’s name in the list of fast-rolling credits of a 2006 megabudget historical drama. Initially, like most other viewers, I did not notice or pay much attention to the credit lists. My accidental recogni-tion that one day, however, caused me to formulate questions about the lo-gistics of these arrangements. Municipalities sponsor drama productions not only to garner public recognition of their areas, but more impor tant, to pro-mote their respective places. In return, Korean televi sion dramas strategically reveal these cities’ landscapes, iconic places, and popular attractions by blend-ing them with stories and characters’ experiences, as well as by including Introduction them in the textual notices at the end of each episode. The underlying logic is that the audiences for televi sion dramas represent potential visitors to the sponsoring areas. The rise of K-pop (Korean pop music) since 2011 has offered another medium for Korean municipalities to employ in their place marketing. Korean cities, counties, and districts increasingly try to project K-pop images in their locales by inviting K-pop groups to their local festivals, employing K-pop idols as their public relations ambassadors, or holding K-pop concerts. These strategies intend to deliberately cultivate a K-pop–evoking ambiance in their physical places to help boost the tourism indus-try. This book explores cases of place promotion as mediated through Korean popular culture since the early 2000s, specifically televi sion dramas and K-pop music. Arrangements for mutual employment between popular culture and cities are now a common phenomenon, one that more than sixty South Korean municipalities have engaged in since the beginning of the new millennium.The alliance between cultural production and urban policies reveals the untold stories about Hallyu, or the so-called Korean Wave, referring to the overseas popularity of Korean entertainment products, including films, televi sion dramas, pop music (K-pop), and online games. The Korean Wave emerged and swept East Asia beginning in the mid-2000s, and has contin-ued to enjoy international visibility in the United States, Latin Ameri ca, the Middle East, and parts of Europe.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

306.45195

Penerbit

New York : Cornell University Press., 2018

Deskripsi Fisik

253 hlm

Bahasa

English

ISBN/ISSN

9781501730733

Klasifikasi

306.4

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Specific Aspect of Culture in South Korea

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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