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E-book Trailblazing in Entrepreneurship : Creating New Paths for Understanding the Field
This description of bushwhacking is the Australian version of trailblaz-ing, and metaphorically, entrepreneurs can also be trailblazers—make a path through new or unsettled terrain upon which others may follow. That is, rather than follow the established path created by others, entrepreneurs often challenge the status quo by attempting to chart a new direction through the creation of new products, services, and/or processes. However, this book is not about trailblazing in coastal reserves or in product markets but about trailblazing in the field of entrepreneurship. We believe that scholars can be trailblazers, and in doing so, they can create new knowledge that others can build on to create additional knowledge and inform practice. Although this trail-blazing may not have to deal with the poisonous snakes and spiders of Australia, it certainly has its fair share of obstacles, requires consider-able effort, and may also lead to dead ends. Along with the challenges of creating a new trail are the intrinsic rewards from the process and the extrinsic rewards from the outcomes of making substantial contri-butions to knowledge. For scholars traveling along a well-worn path or a semi-worn path, the research outcomes are replication and incre-mental research, whereas trailblazing creates new knowledge through more radical ideas. Important in trailblazing is knowing where to start and having some knowledge about the terrain to be covered, the tools to help clear the path, and the potential “gems” that might be encountered along the way. The purpose of this book is to provide some insights into where trailblazing may be best directed, how, and with what potential outcomes. Specifically, this book offers a series of frameworks from which or within which we believe important research will emerge—research that will have a substantial impact on our under-standing of an entrepreneurial phenomenon and, thus, on the way we progress with subsequent entrepreneurship research.We emphasize trailblazing (as opposed to taking existing paths) because we strongly believe that the future of the entrepreneurship field is promis-ing but only if our research itself continues to be entrepreneurial. That being said, continuing to be entrepreneurial in our research may be more difficult than it initially appears. The success we have had thus far may lead us into a competency trap (Levitt & March, 1988) that rewards us in the short term but is detrimental to the field in the long term. That is, entrepre-neurship researchers sometimes decide to “play it safe,” using “accepted” theories and methods to answer progressively narrower research questions that are of interest to smaller and smaller audiences (i.e., taking the known path). By no means are we arguing that this type of incremental research does not make important contributions to the field. Rather, we are sug-gesting that if incremental research starts to dominate and overtake more trailblazing research, the field could begin to stagnate and lose the essence that makes it special—namely, the very real and pervasive willingness to accept substantial novelty in the way we question, theorize, and test ideas to develop new and stimulating insights.
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