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E-book Driving Digital Transformation : Lessons from Seven Developing Countries
The road’s potholes were a stark contrast to the destination of the coach-loadof young women driving over them: a brand new building housing one ofBangalore’s many internet-enabled service companies—this one providingaccountancy support services—newly built on the outskirts of the city. Thiscontrast is not something we saw only in India. In the overcrowded streets ofIndonesia’s capital, Jakarta, the brand new helmet offered to one of us wasa striking juxtaposition with the ageing motorbike and its simply dresseddriver, summoned using an app. In Kenya, even in rural areas, we’ve boughtsoft drinks via quick money transfer from our phone to the shopkeeper’s fora decade. But in Durban, South Africa, we were surprised to hear about com-panies teaching English to Chinese students over Zoom. And, perhaps mostsurprisingly, in Ethiopia—a country still struggling with getting fast inter-net infrastructure, and experiencing regular electricity blackouts—we metthe owner of a company supplying sporting statistics, giving the half-timeball touches and missed tackles in matches for live broadcasts in a Dutchsoccer competition. All these examples give a glimpse of how digital tech-nologies have arrived, and begun to change economic activity, not just inthe smart suburbs of San Francisco or London, but also in areas otherwisestill far poorer and less advanced in their economies. All these countries arestarting to observe digital transformation—a systematic introduction of digi-tal technologies in the economy and society. This is changing how goods andservices are produced, consumed, and exchanged, leading to changes in theorganization of business, government, and society as a whole.Of course, across countries, the entry of digital technologies is not equalacross different sectors of the economy, across different aspects of dailylife, and across different groups in society—young or old, rich or poor.But it is happening; and in otherwise less-advanced economies too. Aroundthe world, governments talk about wanting to take advantage of the newopportunities offered by digital technologies. However, many find it difficult to identify where to start. At the same time, outside agencies and techentrepreneurs appear to offer the moon—ready solutions that will unlock allpotential.This book documents efforts to assist a group of developing and emergingcountry governments in preparing a strategic approach to digital transfor-mation, using a Digital Economy Kit (the Kit). The Kit entails a diagnosisof the status quo, followed by a multi-stakeholder process within govern-ment and across the economy, resulting in a strategy primer that prioritizesaction points. We found willing partners in these governments: as we shalldocument, they recognized—sometimes after initial hesitation—the poten-tial benefits. Their own keen interest to take charge of their digital destiny,coupled with uncertainty as to how to unlock it, persuaded them to adoptthe Kit.The objective of the book is to offer early lessons learnt from this pro-cess for other policymakers, and those who will support them, who likewisewant to initiate inclusive digital transformation. We report on the failuresand successes of our approach in seven diverse developing countries, inchronological order, starting in 2018: South Africa, Ethiopia, and Mongo-lia (formally our pilot countries); Malawi, Bangladesh, and Lesotho; and oneother that we document but do not name, primarily to be able to considerwhat happened without the constraint of tiptoeing around politics for fear ofcausing embarrassment.
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