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E-book Adventures in Small Tourism : Studies and Stories
This book is the companion volume to 2021’s Creative Tourism in Smaller Communities: Place, Culture, and Local Representation, also published by the University of Calgary Press. That book offered a variety of authorial per-spectives on a central question: In what ways are creativity and place-based tourism co-engaged to aid sustainable cultural development in smaller com-munities? (Scherf 2021, 3). We defined “creative tourism” as an experiential subset of cultural tourism that demonstrates four characteristics: 1) it involves the transfer of culture-based, place-specific endogenous knowledge to the visitor; 2) it includes the experiential participation of the visitor in activities that em-body such knowledge; 3) it operates in a collaborative paradigm in some manner; and 4) it demonstrates a longer view beyond the actual tourist experience toward the host community’s cul-tural sustainability. (4–5)Although the current volume does not focus intentionally on only cre-ative tourism, its studies and stories of small tourism enterprises, located in small communities, and offered to small groups of visitors, almost univer-sally echo the characteristics of creative tourism. The appeal and advantages of small tourism speak to the nature of creative tourism: experiencing the unique attributes of a circumscribed destination, taking part in local trad-itions and activities, engaging visitors with residents, and revitalizing or sus-taining a community’s tangible and intangible cultural assets. The ten studies in Creative Tourism in Smaller Communities offered two basic approaches to the question the volume posed. First, authors emphasized the importance of community- and culture-led planning in developing successful and sus-tainable creative tourism enterprises. Second, they argued that the creative representation of place through tourism could develop cultural capital for the host community.In his conclusion to that volume, Greg Richards spoke of the ability of smaller places to engage in the collaborative identification and expression of cultural assets to provide a sense of place for visitors, as well as for residents. The analyses in the volume revealed five interrelated circumstances that, when present in a smaller community, could provide a favourable climate in which the combined interests of tourism and local sustainability could thrive. First, the community must recognize that its attraction to tourists depends on its cultural assets, those tangible and intangible characteristics that make the place uniquely itself. Second, those assets should be identified through a collaborative, community-led process of cultural mapping, engaging all will-ing residents and incorporating their various perspectives on how their place is best and most authentically represented. Third, the host community should support or develop cultural networks or clusters, leveraging extant cultural capacity and mitigating the lack of density in smaller communities. Fourth, the positive relationship between visitors and residents must be prioritized. Residents are community stakeholders, but visitors, when they want to en-gage with the everyday life of a place, are also community stakeholders—in a way, they are temporary residents.
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