Text

E-book Turkish Drama Serials : The Importance and Influence of a Globally Popular Television Phenomenon

---

Penilaian

---

n little more than a decade, Turkish serials have grown from being simply a popular television format in Türkiye, to solidifying their place within international popular culture, having won the hearts of audiences across the globe.1This book explores a significant development in television that started with Turkish dramas taking Arab screens by storm, and later expanding across the globe.The sudden popularity of Turkish drama serials, particularly within the Arab world, saw Türkiye becoming the second-largest producer of scripted television serials worldwide,2 and in 2016 the world’s fifth-largest TV-programme exporter.3 Their popularity has dramatically increased, moving from the Global South to countries in the south of the Global North, with Spain and Italy becoming the latest in a long list of nations that have been captivated by their unique allure.4 As the international success of Turkish serials is a relatively new phenomenon, research examining the reasons for their appeal, or the nature of the viewing experience, is still an evolving area,5 raising new ques-tions centring on the audiences’ viewing experience and the key factors contributing to the serials’ wider success. At this point it is relevant to acknowl-edge that the popularity of Turkish television dramas is simply one example of how content produced in and for one nation has transcended national and cultural borders. The phenomenon of travelling television content is nothing new, having been scrutinized by various scholars in the past.6 But it is the first time that drama serials from a Muslim-majority country have managed to attract audiences from across the globe. This poses a significant question: what is it about Turkish serials that enables them to resonate with audiences outside their geo-cultural and geo-linguistic region? This book takes an audience-centric approach by examining rich audience data from Qatar, Chile, and Israel to answer this question. It attempts to find out what it is about Turkish dramas that appeals to Arab, Chilean, and Israeli audiences alike. Also, how can they at times even surpass national, regional, and Western productions in terms of popularity? The book also analyses the role and importance of Turkish dramas as a soft-power tool by scrutinizing how they have impacted viewers’ perceptions of Türkiye, its people, and its culture. I adopt a multi-theoretical perspective, including concepts such as cultural proximity, uses and gratifications, lifeworld, and soft power, to analyse this evolving phenomenon.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

791.45561 BER t

Penerbit

London : University of Exeter Press., 2023

Deskripsi Fisik

251 hlm

Bahasa

English

ISBN/ISSN

9781804130445

Klasifikasi

791.45561

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

Television Show in Turkey

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar