Text

E-book The Media and Communications Study Skills Student Guide

---

Penilaian

---

If you’ve picked up this book, it probably means you are just starting a degree in Media and Communications or one of the many sub-disciplines in the field, be that Journalism, Public Relations, Media Management, or Media and Cam-paigning, to name just a few. Firstly, welcome to a hugely exciting field. There was a time when people looked at media studies as not being a proper subject (boo!), but those days are long gone. Media and Communications courses are becoming ever more in demand, and ever more demanding. From late night editing sessions, placements in industry, lectures on theory from the Frankfurt School to Marxism, to the ethics of digital technology, and practical sessions on campaigning, sound engineering, marketing, and more, these courses are per-haps some of the most intensive around. Studying Media and Communications is far more than watching films and reading newspapers, it is about research, critical thinking, understanding the industry and the economics of media. It is about understanding and learning about people, society, interactions and how the world works, and who it works for, and who are excluded. As Professor Philip Thickett, former head of Birmingham City University’s School of Media has said, ‘media gives the people a voice or the skill to actually change people’s views or lives [...] that is why media matters.’1 And he isn’t alone in thinking that media and communications is important, former Channel 4 chief execu-tive Michael Jackson, Sunday Times editor John Witherow, and hundreds of others have started their careers on Media and Communications courses. And with the second highest employment rate in the UK, why shouldn’t you want to also be part of this exciting and diverse field that seeks to break down the barriers of incomprehension and mistrust? In a world of fake news, spin and populism, one group of media professors made the argument (in the words of the article’s strapline) that the subject has not only come of age but had ‘finally found its place in the zeitgeist’.2 It is also a degree which, as its name suggests, is hugely sociable, with a focus on talking to other people, studying other people, writing about people, interviewing people, meeting people. There are people everywhere. So, it is also a great way to make connections and friends around the world, creating your own global village as Marshall McLuhan might have said.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

302.2 SPE t

Penerbit

London : University of Westminster Press., 2019

Deskripsi Fisik

184 hlm

Bahasa

English

ISBN/ISSN

9781912656578

Klasifikasi

302.2

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

Communication

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar