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E-book The Future of Manufacturing: The Italian Roadmap
Literature recognises the relevance of technological roadmapping activities as funda-mental elements supporting strategic decisions for R&D policy definition both atprivate and public level. In particular, the aim of roadmapping is to identify devel-opment paths to help a system to acquire competitive advantage facing exogenousfactors while implementing reactive and pro-active actions. Trends and weak signals detection become of strategic importance in a context of turbulent environment andincreasing complexity. Technological changes like acceleration in digital transfor-mation, production systems innovation, social changes like increase in aging people,evolution of consumer tastes, etc., and political changes like protectionism, tradebarriers etc. are only some of the possible factors to be taken into considerationwhen starting a roadmapping activity.The roadmapping activities represent a process to be implemented both by singlecompany willing to re-position itself in the market as well as by heterogenous group(i.e. associations, clusters, production networks) willing to understand environmentand to position in a macro-scenario where several factors need to be taken intoconsideration. In this last case (heterogeneous group of interest), it is necessary tohave a wide and comprehensive approach that involve many different actors andstakeholders each bringing to the discussion specific interests to balance appropri-ately these contributions. The perspective is different from the single company andthe aim is to define strategies to be taken for the overall group and to bring to theattention of the policy makers a strategic view which is necessary to be shared.
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