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E-book Media Resistance : Protest, Dislike, Abstention
grew up without television. My parents believed that television was a badthing; it cost too much, would take attention away from other activities,would lead to passivity and obstruct family life. This was in Norway in the1960s and my parents’beliefs resonated with the dominant misgivingsabout television at the time.As a child, I was proud of our TV-free life. But the resistance did notstick. I moved in with others who had television. I did media studies in the1980s and began to appreciate television as both an object of study and anobject of fandom. When I began to teach television studies in the 1990s, I would customarily refute claims that television was bad, being moreinterested in the actual operations of television institutions in society.Then two things happened that (re-)kindled my interest in mediaresistance. I became dean of a diverse humanities faculty in the 2000sand experiencedfirst-hand the deep ambivalence many in the humanitiesfeel towards the media and media studies. There was still a sense thatmass media objects were not worthy of academic attention, and that thediscipline was slightly suspect, too celebratory and getting too muchattention.The second thing that happened was social media. After an initial warmwelcome, online and social media began to provoke diverse expressions ofresistance. In the 2010s, complaints began to pop up in conversations thatreminded me of the anti-television stance of my childhood. As statementsand confessionals about invasive media proliferated, the labels customarilyused by media scholars and liberals to describe media resistance, of“mediapanic”and“technophobia”did not really seem tofit. In an era of ubiqui-tous media, it seems like we all need a measure of resistance, or at least astrategy for self-regulation, to keep our engagement with media in check.And so the tables keep turning. I have written this book because I amcurious about those who resist, and how media resistance is sustained as apowerful presence in our culture. I have also written it because I believethat media studies should devote more attention to expressions and acts ofresistance, how they connect, persist and change.
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