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E-book Wellness in Whiteness : Biomedicalization and the Promotion of Whiteness and Youth among Women

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Penilaian

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The primary aim of this book is to introduce key ideas, concepts and analyses in order to reveal the social and ethical implications of the globalization of the emerg-ing skin-whitening biotechnology. These biotechnologies promise women ‘ageless beauty’ and youthful appearance by removing visible signs of ageing and by shield-ing women’s bodies from the harmful effects of ageing, environmental pollutants and undesirable lifestyles. This work also examines how skin-whitening biotech-nology represents a major contemporary global market that promises brightened and youthful-looking skin to women who can afford the asking price. Conse-quently, this work aims to delineate and reveal how whitening biotechnology is implicated in the dynamics of racialization and biomedicalization of women’s bod-ies and skin. In this work, skin-whitening biotechnology is defined as an enabling site which facilitates the commercialization of a plethora of biotechnologies with skin-whitening properties and with profound biomedicalization and racialization implications. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, this work examines technical reports and advertisements for skin-whitening products (online and in print) by pharma-ceutical and cosmetics companies to analyse racialization and biomedicalization implications of skin-whitening biotechnology.These biotechnologies have two major marketing strategies. First, skin-whitening biotechnologies are increasingly marketed to white women to remove visible signs of ageing and to shield their bodies and skin from the harmful effects of environ-mental pollution and undesirable lifestyles. When marketing under the purview of anti-ageing, skin-whitening biotechnologies reinforce discursive construction of the visible signs of ageing, such as age spots, sunburns and ‘hyper-pigmentation’ as pathological problems. One of the aims of this work is to critically investigate the extent to which the aggressive promotion of skin-whitening biotechnologies with anti-ageing claims represents a heightened level of the biomedicalization of women’s bodies. Biomedicalization of women’s bodies results from the claims that skin-whitening biotechnology can reverse ageing by purifying and restoring the ageing bodies and skin of women. Petersen and Seear (2009, p.269) defined the biomedicalization of ageing as a reductionist conceptualization of complex and multi-dimensional ageing processes based on the interaction between ‘bio-physical, socio-cultural and psycho-social factors’ to a medical problem amenable to tech-nological intervention.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

660.6 MIR w

Penerbit

New York : Taylor & Francis., 2020

Deskripsi Fisik

119 hlm

Bahasa

English

ISBN/ISSN

9781351234146

Klasifikasi

660.6

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Biotechnology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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