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E-book Sartorial Fandom : Fashion, Beauty Culture, and Identity
Our tastes as consumers and fans are reflected back to us whenever we open our closets. We immediately see our go-to clothing labels, often represent-ing years of fannish brand loyalty. We rifle through leaning towers of folded T-shirts featuring an eclectic mix of fan-designed and licensed imagery ref-erencing beloved media objects. As we move through the world, these forms of fannish self-presentation create community, ranging from a knowing head nod between two people wearing an obscure band’s T-shirt to full conver-sations about how to procure a limited-edition Coach Basquiat handbag. These connections, however ephemeral, are significant exercises in mutual recognition of shared fan objects, but also in self-recognition of how our fan identities and lived identities intersect. Vitally, this remains the case when we consider the forms of sartorial expression that, by design, do not visibly self-identify us as fans: a pair of Super Mario Bros. socks, MAC Cosmetics Star Trek nail polish in “Skin of Evil,” Wonder Woman underwear.
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