E-book A cultural history of the Disneyland theme parks
I’m going to Disneyland!” Millions of Americans hear this every year, immedi-ately following the win of the country’s most important sporting event, the Super Bowl, excitedly exclaimed by one of the winning team’s vital players. Depending on where in the United States you live, the exclamation might be slightly altered and say “I’m going to Disney World!” After all, this is not spontaneous, but a well-thought-out ad campaign that has been around since 1987 and put in place by the Walt Disney Corporation’s probably most infamous CEO, Michael Eisner (Kaplan 2015: n.pag.). And yet, the phrase has entered the American lexicon, contributing to the idea that Disneyland is the “ultimate reward for a work well done,” as historian Miles Orvell. The first comparative historical study of the six Disneyland theme parks around the world in five distinct cultures: the USA, Tokyo, Paris, Hong Kong and Shanghai. Situates the parks in their respective historic contexts at the time of their opening, and considers the part that class plays in the success or failure of these ventures.
|000321-eB-0121||712.5 MIT a 000321-eB-0121||Perpustakaan SMA Kolese Loyola Semarang||Tersedia|
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