This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and Yo…
The interplay of physical reality and digital media technologies is getting enhanced by new interfaces. The age of hyper-reality turns into the age of hyper-aesthetics and immersive image technologies – like mixed reality – enable a completely novel form of interaction and user relation with the virtual image structures, the different screen technologies, and embedded physical artefacts for…
The election of Donald Trump as President of the United States at the end of 2016 generated even more surprise. The mere rise of Trump as a Republican candidate for president provoked great astonishment and few believed the business billionaire’s methods would lead him to most powerful office in the “free world”. However, Trump’s pop-ulist campaign appealed to vo…
This collection of essays represents the first of its kind in exploring the conjunction of translation and social media communication, with a focus on how these practices intersect and transform each other against the backdrop of the cascading COVID-19 crisis. The contributions in the book offer empirical case studies as well as personal reflections on the topic, illuminating a broad range of t…
“We need to talk about Hippocrates. Current scholarship attributes none of the works of the ‘Hippocratic corpus’ to him, and the ancient biographical traditions of his life are not only late, but also written for their own promotional purposes. Yet Hippocrates features powerfully in our assumptions about ancient medicine, and our beliefs about what medicine – and the physician himself …
Copywriting is critical for success online in the current digital age. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into…
Can you remember your first smartphone, and did it change your life? I bought my first smartphone in the early summer of 2011, right before the birth of my first child. I can safely say that life was never the same again. Although the new phone was hardly the most significant change that happened, it became part of how I reconfigured everyday life. My coincidental timing of these events m…
This book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedi…
The global reach of online platforms and services as well as the globally synchro-nized flows of audiovisual content might suggest that the global media market is nowfully integrated. This book argues contrariwise that the global digital market is farfrom united and that national borders, center-periphery hierarchies and differences inscale still matter, and perhaps they matter even more than i…