E-book Harvard Business Review on Reinventing Your Marketing

Stop pushing products--and start cultivating customer relationships. If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Figure out what business you're really in - Collaborate with customers to meet curre…

E-book Marketing

Marketing involves more than just activities performed by a group of people in a defined area or department. In the often quoted words of David Packard, cofounder of Hewlett-Packard, “Marketing is too important to be left only to the marketing department.” Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It…

E-book Fashion Communication in the Digital Age : Proceedings of the FACTUM 2…

In the fashion field, the reputation-related crises are the most common, where some-times economic-related crises can also be involved. As Sábada et al. [7: 10] assure: “Infashion, reputation is a business, an asset as long as it is good. This means that brandsthat have favorable reputation have more loyal customers that are more dedicated andthat buy a broader range of products”. In gener…

The Airport Economist

Edisi

-

ISBN/ISSN

9781741755121

Deskripsi Fisik

ix+194 hlm; 13 cm x 19,5 cm

Judul Seri

-

No. Panggil

382 HAR t