When we undertook the task of reviewing the clubs identity and its brand values it was clear to us all that the lack of reference to Chelsea FC's heritage was evident. It was always important therefore that history played a big part in any development we decided to do. The result is a set of brand values and a new club badge that everyone involved with the club should be proud of. A Centenary m…
There is a certain nostalgic element to seeing a young talent develop through an academy and make it to the top of professional football. Most fans will tell you that they feel great pride and pleasure from seeing their team perform well based around a nucleus of homegrown talent. However, beside this emotional element lies some very informative and interesting information about how clubs can b…