Megatrends are “large social, economic, political and technological changes [that]are slow to form, and once in place, they influence us for some time” (Kotler2002,p. 137). Trends, as an indication into a direction of change, are driven by megatrends.Forexample,agingpopulationisamegatrendandsomeofitstrendsarebuyinghabits,and workforce gaps. Megatrends are observed over decades (15+years) an…